Helped Bulleit Frontier Whiskey bring the classic craft of neon back to LA. Committed to discovering new frontiers and revitalizing old ones, Bulleit debuted a 30-foot neon installation at Grand Central Market kicking off the fully integrated campaign. The installation was created by legendary neon artist and “The Neon Queen” Lisa Schulte with illustrations by artist Brendan Donnelly. The art features symbolic references to LA’s culture. Bulleit partnered with bartenders around LA to create neon inspired cocktails based on six of the icons featured on the board and will be available at bars throughout the city. The sign became a landmark at the downtown LA GRAND CENTRAL Market and is a popular social geotag spot today.