Bulleit enlisted 24 top tattoo artists. They each recieved a 3’ x 3’ section of a giant Bulleit label to tattoo “what LA means to them.”
The tattoos that came back were as individual as the artist behind them. One showed a city of lost souls, while another became3 a tribute to fish tacos.
Each of the artists tattooS wERE pieced together to form the worlds largest tattooed billboard DiSPLAYED OF SUNSET BLVD IN LA. The L.A. billboard itself took 192 needles, 2,186 hours and a BOATload of ink. At 32 feet long, its considered the worlds largest tattoo which nows resides permanently in the bulleit factorY vistor’s center.
Artwork from the worlds largest tattoo was then made into limited edition BOttles. 4 artist from 4 cities each had their own limited edition bottle. Each bottle was feATURED IN promoS FOR out-of-home and online.
